Vol. 30 No. 86 (2024)

View Vol. 30 No. 86 (2024)

Published: 2024-05-03

Editorial

HITOS DE CIENCIAS ECONÓMICO ADMINISTRATIVAS

José Juan Paz Reyes

1
- PDF (Spanish)

Artículo Original

Microbreweries Communication Strategies: The Influence of Digital Media on Craft Beer Consumers in Mexicali, Baja California, Mexico

Jorge Luis Espinoza Córdova, Sergio Bernardino López, Zulema Córdova Ruíz

2-16
- PDF (Spanish)
Identification of Corporate Social Responsibility Actions of Microenterprises in Ciudad Ixtepec, Oaxaca

Andrea Villalobos Martínez, Lilian Hernández Nolasco, Felipe de Jesús Cruz Celis

17-29
- PDF (Spanish)
Measuring Customer Satisfaction on the Quality of Financial Services in the most Populous Cities of the Oaxacan Isthmus Interoceanic Corridor

Felipe de Jesús Cruz Celis, Georgina Utrera Garrido, José Roberto Cantú González

30-46
- PDF (Spanish)
Failure Indicator’s Predictive Model of the Student Population of a Higher Education Institution (HEI)

José Luis Méndez Lambarén, Ana María Salazar Ortíz, Oscar Ramón Fernández Martínez

47-62
- PDF (Spanish)
Affect of Alcohol Consumption on the Academic Performance of Economics Students at an Institution of Higher Studies

Sergio De Dios Velázquez, William Baldemar López Rodríguez, Charly González Ortiz

63-75
- PDF (Spanish)
Cadena de Valor del Proyecto de Organización de Obra y Montaje de Electricidad

Dairon Rojas Hernández, Leo Alejandro Acosta Rodríguez, Arístides Pelegrín Mesa

76-95
- PDF (Spanish)

Ensayo

Estereotipos en el Liderazgo Femenino

María Soraya Delgado Vázquez, Luz María Núñez Hernández, Frida Camila Silva Acosta

96-106
- PDF (Spanish)