TRANSPARENCIA DE LAS EMPRESAS PARA LA CONFIANZA DE LOS STAKEHOLDERS A TRAVÉS DE INTERNET: UN ANÁLISIS EMPÍRICO
DOI:
https://doi.org/10.19136/hitos.a0n43.934Keywords:
Transparencia. Confianza. Internet. Stakeholders. Índice de transparencia.Abstract
RESUMEN: Objetivo: Crear a partir de la teoría de la agencia y de la confianza un índice que mida la transparencia para la confianza que las empresas están trasmitiendo a través de internet. Material y método: Una vez creado el índice, se analiza empíricamente mediante el uso de técnicas estadísticas multivariantes. Resultados: Los resultados obtenidos caracterizan las empresas que más transparentes son por internet. La información sobre las empresas, no sólo disminuye los riesgos sobre las inversiones, también las asimetrías de información e incrementa la transparencia de la empresa frente a todos los stakeholders. Conclusiones: Se confirma que las empresas que desarrollan un adecuado modelo de gobierno electrónico, proporcionan más transparencia al mercado y a los terceros interesados que aquellas que no lo hacen. Ahora bien, también queda patente que no todas las empresas están actuando de la misma manera, y por tanto, el nivel de transparencia para la confianza existente hacia las empresas es distinta. ABSTRACT: Objective: Derived from the theory of agency and trust create an index that measures the transparency for the trust that businesses are transmitting through Internet. Material and method: Once created, the index is analyzed empirically using multivariate statistical techniques. Results: The obtained findings characterize the firms that are more transparent on Internet. The information of the companies not only reduces the risk on investments but also reduces the asymmetries of information and increases the transparency of the corporation in front of the stakeholders. Conclusions: It is confirmed that the companies that develop a suitable electronic governance model, provide more transparency to the market and to the third people involved, in contrast to those who don’t. Well now, it is also known that not all the companies are doing the same thing, Therefore, the transparency level for the existing trust to the firms is different.Downloads
Downloads
Published
Issue
Section
License
As a requirement for the manuscript, the author is requested to provide the Copyright Assignment Letter, so that the Journal has the publication rights and to avoid plagiarism.
PLAGIARISM POLICIES
The Editorial Board of the Journal HITOS DE CIENCIAS ECONÓMICO ADMINISTRAIVAS has the authority to reject in the review process any manuscript that does not have adequate citation in the documents consulted in its scientific research work, which can be considered as plagiarism behaviors. Likewise, the referees carry out the plagiarism review using specialized software, such as iThenticate, among others.
COPYRIGHT POLICIES
Authors who have publications in the journal accept the following terms: • At the time the manuscript is accepted, the author transfers the copyright to the Journal HITOS DE CIENCIAS ECONÓMICO ADMINISTRATIVAS.
- The authors may make additional agreements for non-exclusive distribution of the published version of the article (e.g., including it in an institutional repository or publishing it in a book) provided that the initial publication in this journal is indicated.
- Authors are allowed and recommended to publish their research work on the Internet (eg, institutional or personal files), which would allow more beneficial exchanges to increase the citation of the published work.
This work is licensed under Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International 
How to Cite
