TORNEL LAGUNES, Daniel Antonio; CORNELIO MARÍ, Elia Margarita; HERNÁNDEZ ROMERO, Gladys. Marketing strategies of Generation Z influencers in Mexico. HITOS DE CIENCIAS ECONÓMICO ADMINISTRATIVAS, [S. l.], v. 31, n. 90, p. 117–136, 2025. DOI: 10.19136/hitos.a31n90.6360. Disponível em: https://revistahitos.ujat.mx/index.php/hitos/article/view/6360. Acesso em: 29 sep. 2025.