Leyva Herrera IJ, Murillo Félix CA, Galaviz Zamora M. Analysis of purchasing habits and investment decision-making among consumers in southern Sonora. HITOS [Internet]. 2026 Jan. 28 [cited 2026 Jan. 28];32(92):17-30. Available from: https://revistahitos.ujat.mx/hitos/article/view/6389