LEYVA HERRERA, Ivonne Jovana; MURILLO FÉLIX, Cecilia Aurora; GALAVIZ ZAMORA, Marisol. Analysis of purchasing habits and investment decision-making among consumers in southern Sonora. HITOS DE CIENCIAS ECONÓMICO ADMINISTRATIVAS, [S. l.], v. 32, n. 92, p. 17–30, 2026. DOI: 10.19136/hitos.a32n92.6389. Disponível em: https://revistahitos.ujat.mx/hitos/article/view/6389. Acesso em: 28 jan. 2026.