VÁZQUEZ IBARRA, Irene; VALIENTE GARCÍA, Itzel; LÓPEZ ESPINOSA, Irma. Importance of personal branding as an employability strategy for university students (UNEVE). HITOS DE CIENCIAS ECONÓMICO ADMINISTRATIVAS, [S. l.], v. 32, n. 92, p. 31–46, 2026. DOI: 10.19136/hitos.a32n92.6379. Disponível em: https://revistahitos.ujat.mx/hitos/article/view/6379. Acesso em: 3 feb. 2026.